Assess the opportunity
Evaluate customer demand, competition, commercial fit, and the assumptions that matter for your business.
Typical outputsOpportunity assessment, priority segments, and a recommendation on whether and how to proceed.
Saudi market entry & independent advisory
Global capabiliTIES.
Saudi opportuniTIES.
Turned into realiTIES.
We connect international technology startups and scaleups with Saudi opportunities—and help Saudi organizations attract the capabilities their sectors need.
Understand the marketMake informed decisions
Build the right tiesConnect around real needs
Move forwardTurn interest into action
How TIES helps
Clarity to decide. Support to move forward.
Our guidance helps you get oriented. Our paid engagements turn your company’s or organization’s priorities into tailored analysis, relevant connections, and practical execution.
Enter Saudi Arabia with a clearer commercial path.
For technology startups and scaleups with a working product, preparing to validate demand, build partnerships, and enter or expand in Saudi Arabia. Our focus includes applied AI solutions that address practical business needs.
Design the entry & partnerships
Compare entry options, map relevant stakeholders, and identify suitable commercial partners.
Typical outputsEntry roadmap, stakeholder map, and a reasoned partner shortlist.
Move the opportunity forward
Support targeted engagement, business development, and follow-through on agreed next steps.
Typical outputsOutreach plan, qualified discussions, and an action tracker with clear ownership.
Bring the right international capabilities to Saudi Arabia.
For government and sector bodies, investment programs, and accelerators seeking international technology companies that address local needs. We help identify suitable companies, qualify their readiness, and support their market-entry journey.
Identify the right companies
Translate sector priorities and capability gaps into a focused international company search.
Typical outputsTarget company profile, prioritized longlist, and a shortlist with fit rationale.
Engage & qualify interest
Develop the proposition, reach relevant decision-makers, and assess genuine interest and readiness.
Typical outputsTargeted outreach, qualified company pipeline, and readiness notes.
Support the entry journey
Help interested companies understand the ecosystem and coordinate practical next steps.
Typical outputsCompany follow-up plans, entry barriers log, and recommendations to improve the attraction journey.
A focused perspective. When you need it.
Flexible analytical and practical support for professionals, consultants, entrepreneurs, and organizations working through a defined decision or project. Work shaped around your question, with an agreed scope and deliverables.
Research a market or business question
Focused research and a synthesis of what matters.
Evaluate an opportunity
Compare options, assumptions and commercial considerations.
Prepare for a decision
Clear briefs and practical next steps.
Evidence before assumptionsRelationships with a clear purposeIntegrity and practical follow-through
A useful place to start
Find your next step.
Choose where you are today. Get practical starting points and official sources you can use right away.
Start with demand, not a setup decision.
Identify the problem you could solve and the evidence you need before committing resources.
Define your Saudi use case
Write down your target customer, the problem you solve, and why your offer might fit Saudi needs. A growing sector alone does not prove demand.
Map the landscape
Use official sector information to understand priorities. Identify potential buyers, alternatives, and the authority relevant to your actual activity.
Test the key assumption
Prepare three questions for potential customers: who owns the problem, how it is solved today, and what would justify a purchase.
Official starting points
Your next step
Create a one-page opportunity brief: target buyer, use case, evidence so far, and the biggest unanswered question.
Need a company-specific opportunity assessment? →Turn interest into an entry plan.
Connect your commercial model, operating requirements, and first customer priorities.
Compare routes to market
Consider direct sales, a distributor, a commercial partner, or a local presence against your activity and customer needs. Confirm which options are permitted before choosing.
Check the applicable requirements
Start with MISA’s investor guide and the Saudi Business Center. Identify sector approvals and tax or customs questions that need confirmation for your model.
Sequence the first 90 days
Define the first customer or partner targets, decision owners, budget, and dependencies. Agree what must be validated before committing to the next step.
Official starting points
Your next step
Prepare an entry brief with your activity, intended operating model, target customers, timing, and the questions requiring official confirmation.
Need an entry strategy or partner shortlist? →Find what is holding growth back.
Separate demand, partnership, and operational issues so the next action addresses the real constraint.
Locate the bottleneck
Review where opportunities stall: finding buyers, demonstrating value, partner performance, procurement, or delivery. Use actual customer and pipeline evidence.
Revisit your local model
Check whether your proposition, channels, and partner responsibilities match how customers buy. Identify any change in activity that needs official review.
Choose one growth priority
Focus on one segment, partnership, or delivery improvement. Assign an owner and define an observable outcome for the next 90 days.
Official starting points
Your next step
Write a short growth brief: current traction, the main bottleneck, actions already tried, and the decision you need to make.
Need help with customers, partnerships, or execution? →Start with the capability you need.
For sector bodies, investment programs, accelerators, and organizations building the Saudi ecosystem.
Define the sector need
Translate your priorities into specific capability gaps, use cases, and a clear profile of the international companies that could contribute.
Build a credible proposition
Explain the local demand, relevant partners, available support, and practical entry pathway. Separate confirmed support from possibilities subject to eligibility.
Qualify interest and readiness
Assess fit, leadership commitment, resources, and timing. Capture the questions and obstacles companies raise, then use that feedback to improve the journey.
Official starting points
Your next step
Prepare an attraction brief: sector priorities, target company profile, local demand, confirmed support, and what a successful engagement should achieve.
Need targeted company outreach and qualification? →Explore the official resources • 8 selected starting points
Start with the question you need answered. These organizations provide official information and services; the relevant route depends on your activity.
Sectors & opportunitiesInvest Saudi ↗Explore investment sectors, opportunities, and investor services. Use this to build context before testing demand for your own offer.Investment requirementsMISA investor guide (PDF) ↗Review investment registration, post-registration services, and investor support programs. Confirm the requirements for your activity with MISA.Business servicesSaudi Business Center ↗Find government business services and the procedures relevant to establishing and operating your business.Communications, space & technologyCST ↗Identify relevant regulations, licensing information, and services for activities within CST’s remit.Financial innovationSAMA Regulatory Sandbox ↗Read about supervised testing of innovative financial products and services. Sandbox participation depends on SAMA’s criteria and approval.Capital-market activitiesCapital Market Authority ↗Start here for Saudi capital-market regulation. Determine whether your proposed activity falls within the CMA’s remit.Industrial financingSIDF financing solutions ↗Explore financing solutions for industrial projects. Review product conditions and confirm eligibility directly; funding is not automatic.Tax & customsZATCA services ↗Find official zakat, tax, and customs services. Confirm the obligations associated with your operating and trading model.
Open guidance, with no sign-up required. TIES is an independent advisory practice, not a government body. These are selected starting points, not a complete regulatory checklist. Confirm current requirements, program availability, and eligibility with the relevant authority before acting. Sources reviewed October 2026.
Selected experience
Working through real
market-entry questions.
Examples from the founder’s work in market assessment and stakeholder engagement.
Sports Infrastructure
Sports technology: exploring Saudi entry
Supported an international sports technology company in assessing the Saudi opportunity and engaging relevant stakeholders.
Scope: Market-entry exploration and stakeholder discussions.
Advanced Technology
Technology: assessing commercial fit
Assessed Saudi market potential for an international technology company and explored entry options and relevant stakeholder pathways.
Scope: Opportunity assessment and entry-option analysis.
Our story
Why TIES
A Personal Conviction.
A Broader Purpose.
TIES began long before it had a name.
While studying in the United States, our founder found himself in a uniquely international environment at a time when Saudi Arabia was beginning an extraordinary period of transformation.
Through student leadership and community initiatives, one idea kept returning: Saudi Arabia should be present, understood, and connected to the world.
Continue the founder’s story ↓
Years later, after studying finance and business, working across banking, entrepreneurship, and the public and private sectors, he returned home.
This time, his place in the story had changed.
The transformation he once spoke about from abroad was now happening around him — and he wanted to help build it from within.
That idea became TIES.
Today, we identify global companies, technologies, and capabilities that can create value in Saudi Arabia, help them understand and enter the market, build the right local relationships, and ultimately establish a meaningful presence here.
Because bringing a company to Saudi Arabia is not the end goal.
When that company invests, creates opportunities, transfers knowledge, develops local capabilities, and becomes part of the economy — something lasting has been built.
Once, the mission was to help bring Saudi Arabia to the world.
Today, through TIES, it is also about bringing the best of the world to Saudi Arabia — and building from there.
A clear next step
What are you working toward?
Tell us your market-entry question, business decision, or project. We’ll discuss where focused support could help.